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There are currently  One Billion Internet users as of 2005 and tens of thousands are joining each day. Nearly $13 billion was spent on e-commerce on 2005.  How much of that pie did your web site get? By now, it is more than a year ago. Do you still want to get a piece of a bigger pie?

You can now compete with the big boys, with exposure in MASSIVE NUMBERS, without expensive investments such as those associated with television commercials, radio advertising, direct postal mail, or telemarketing.

THE SOLUTION :   Permission based  Opt-In Direct E-mail

Opt-In Direct E-mail marketing is a proven method incurring a small investment. Opt-In e-mail is more advantageous than conventional marketing and results are 3- 10 times the response rate of banner advertising or direct postal mail. Unlike its counterpart (spam), opt-in e-mail is legitimate, fast, and effective.

Advantages

Bulk Postal mail has been the major method of delivery for the Direct Marketing community. Almost everybody (if not all) received direct marketing pieces (JUNK POSTAL MAIL) everyday. Despite the average results of about under ½ of 1%, they continue to come every day for most. It is a working model for Direct Marketers and this is why they keep on doing it....It works. However,  when compare to its electronic counterpart, "direct e-mail" there are many major difference such as: the time and expense it takes to construct, direct, design and print the promotional creative ad. Direct Postal Mail is obsolete when compared to Direct E-mail. Though you can rent or purchase a postal mailing list, the delivery cost is outrageous compared to the low investment and speedy turnaround of Direct E-mail. How many catalogs and brochures have you thrown in the trash? What would it time and money would it cost your business attempting to reach prospects in this old method. Try Direct E-mail and enjoy the savings, effectiveness, faster response times, and real-time reports.

Direct e-mail can be sent anywhere in the world at any time, day or hour. Both methods incur an investment for delivery but here is only one flat rate to send direct e-mail, which is less than postage, brochures, envelopes, time and overall - money. Your ad is sent direct to the prospects in-box and not the trash can.

Cost:  Direct Mail vs. Opt-In E-mail

We guarantee that every list we use contains "Opt-in" e-mail addresses. The list is obtained from a large number of well known and credible suppliers from both public and private sectors, targeted web sites, banner promotions, popup promotions, and other network partners. We will send additional e-mail for each campaign to compensate for any possible shortfalls that may occur, if ever.

Targeted

This category deals with highly targeted e-mail addresses catered to several set requirements of clients. These lists can be in the thousands to several millions, but the specific niche market it targets is what clients invest in.

Usually, companies or business people require such lists which are filtered to specific target market criteria such as: industry, age, occupation, income, etc.. However, we do not advise strict qualifications. We all have to understand that too many  set requirements might eliminate potential prospects and the feasibility of such lists.  Filters allow us to segment and highlight the database lists, to e-mail only to those lists members who meet specific criteria  demographics such as sex, age, title, business, zip code, credit card holder, homeowner, online shopping and buying habits to name a few.

Opt-In mailings on the low average, return a 1% to 5% response or more while on the high average return 5% to 10%+.% and is directly affected by many factors which we are more than happy to discuss with you.

To request a list count for your target market - click here.

General

These belong to a broader category, they are not targeted. Usually, General mailings are used mostly by companies or business people who market products or services which can apply to the general public. Several examples would be: health and beauty products, online dating services, general computer items (printers, laptops, etc...), food items, consumables, household items, etc... This is also categorized as business-to-consumer lists.

The response rate for General mailings can vary from 1% to as high as 10%+. However, your campaign may experience less, the same or more than these figures mentioned and is related to many factors in marketing. Call us for details.