HTML creative ads can contain text, HTML graphics, pictures, web site links, java scripts, animated graphics, and all the other advantaged of HTML creative ads. These are similar to a “mini web page” comparable with magazine ads along with pictures, etc.

A text based ad is formatted in ascii and is ideal for those whose email software us not capable of reading Html or Multi Media ad creative. This was a common standard before todays advanced email technology, when most older email software could not read HTML creative ads. However, for those that want to use a common and fundamental format, Text formatted ads is an option..